Jesuit Missions, the international mission and development organisation of the Jesuits in Britain, revealed its new branding at the London Jesuit Centre on Wednesday (September 6).
The event, which coincided with the launch of its Season of Creation campaign, was opened by the new Provincial of the Jesuits in Britain, Fr Peter Gallagher SJ and attended by Jesuit Missions supporters and members of the Jesuit community.
Fr Gallagher, in one of his first appearances as the new British Provincial, said: “Congratulations on the rebranding. Jesuit Missions is at the heart of what we do as the British Province of the Society of Jesus and of how we understand ourselves.”
The updated brand, which was designed following a lengthy consultation process, is built around a commitment to ‘Discerning together, Seeking justice’.
It highlights three key values – generosity, passion and hope – which characterise Jesuit Missions’ work.
The three uprights in the new logo are formed from the three nails in the original Jesuit logo. Forthright and bold, they remind us of the daily crucifixion which millions of people endure in the poorest parts of the world whether through hunger, disease, human rights abuses or the degradation of their environment.
The branding features a bold new colour scheme of yellow and slate, and an engaging new font.
Jesuit Missions’ director, Paul Chitnis, who announced the new brand at the event, said: “As the world around us changes, so Jesuit Missions continues to adapt to new challenges. Our new, refreshed branding has a more contemporary feel better aligned with digital media.
“But our brand is more than just a logo and we have identified three values which characterise our work: Passionate, Generous and Hopeful.
“We have also distilled the essence of our work into a single statement: ‘Discerning together, seeking justice’. We hope this rebrand will encourage more people to join us in making our mission a reality.”